Available Tools
The full list of Atria MCP tools — ad library search, competitor and brand tracking, Meta and TikTok ad account analytics, Radar creative grading, ad boards, brand profiles, transcription, image generation, notes and skills.
The Atria MCP server (https://api.tryatria.com/mcp) connects Claude, ChatGPT and any other MCP-compatible agent to Atria's creative intelligence platform for advertisers. Through these tools an assistant can search Atria's ad library, track competitors, analyze the Meta and TikTok ad accounts connected to your workspace, grade creatives with Radar, save ads to shared boards, and generate images and transcripts. Install it with the Quickstart; you describe what you want and the assistant chooses the tools.
Each tool is marked Read (reads data only), Write (changes data saved in your workspace) or Credits (spends your workspace's AI credits).
Ad Library
Atria's global library of ads from every advertiser, with creative tags and transcripts. "Show me UGC testimonial ads for protein powder launched in the last 30 days."
| Tool | Description | Type |
|---|---|---|
search_library_ads | Search the ad library by keyword, industry, format, hook, launch date, run time and other filters, across the whole library, one advertiser, one board, saved ads or followed brands. | Read |
get_library_ad | Get one ad in full: copy, images, videos and landing page. | Read |
get_library_ad_creative_tags | Get AI creative tags for a batch of ads: hook, target persona, argument, selling point and visual style. | Read |
list_library_taggings | Group ads by one creative dimension and rank the groups, such as shared hooks, repeated copy, reused creatives or landing pages. | Read |
get_library_ad_transcript | Get the timed transcript of a video ad when one already exists. | Read |
transcribe_library_ad | Transcribe a video ad that has no transcript yet. | Credits |
search_ad_templates | Search Atria's curated set of reference static ads by the angle they use, such as before-and-after, discount or testimonial. | Read |
Advertisers
The advertiser accounts behind library ads, and the ones your workspace tracks. "What has Brand X launched this month, and which hooks does it reuse?"
| Tool | Description | Type |
|---|---|---|
resolve_advertiser | Find the advertiser behind a name, domain, landing page, Facebook page or Instagram profile. | Read |
search_advertisers | Search advertisers by name or industry, with whether your workspace tracks each one. | Read |
get_advertiser | Get an advertiser's profile, tracking status and brand candidates. | Read |
get_tracked_advertiser_stats | Summarize a tracked advertiser over a period: live and new ads, creative mix, hook and copy variety, and the creative tags it relies on. | Read |
set_advertiser_tracking | Start or stop tracking an advertiser. | Write |
Inspo Brands
Unified brands that group every advertiser account of one company, and the brands your workspace follows. "Follow Brand X and show me all of its advertisers."
| Tool | Description | Type |
|---|---|---|
search_inspo_brands | Search brands, or list the brands you follow. | Read |
get_inspo_brand | Get a brand with its domains, social profiles, advertisers and tracking state. | Read |
follow_inspo_brand | Follow a brand by brand ID, advertiser ID or Meta Ads Library URL. | Write |
unfollow_inspo_brand | Unfollow a brand. | Write |
Ad Accounts
The Meta and TikTok ad accounts connected to your workspace: performance, creative tags and transcripts. "How did my account do last week compared with the week before, and which ads drove it?"
| Tool | Description | Type |
|---|---|---|
list_ad_accounts | List the connected Meta and TikTok ad accounts. | Read |
get_ad_account_summary | Get account totals for a date range: spend, results, ROAS, CTR and other metrics. | Read |
list_ad_account_metrics | List every metric available on an account, including custom conversions and custom events. | Read |
list_ad_account_ads | List an account's ads ranked by any metric. | Read |
get_ad_account_ad | Get one ad's creative and metrics, optionally with its Facebook, Instagram or TikTok comments. | Read |
list_ad_account_creative_tags | Break down spend and performance by creative tag: theme, emotion, persona, core desire, USP, visual hook, offer type and more. | Read |
get_ad_account_creative_tags | Get the creative tags of specific images and videos. | Read |
get_ad_account_video_transcript | Get a saved transcript of one of your video ads. | Read |
transcribe_ad_account_video | Transcribe one of your video ads. | Credits |
Radar
Radar grades each creative in an ad account against your conversion goal and sorts them into winners and creatives worth iterating on. "Which of my creatives should I scale, and how do I fix the rest?"
| Tool | Description | Type |
|---|---|---|
get_radar_overview | Check whether Radar is set up for an account, what it grades on and how creatives are distributed. Creates the default report on first use. | Write |
configure_radar | Set the conversion metric, goal and period Radar grades against, for the whole workspace. | Write |
list_radar_creatives | List graded creatives in one group: winners, high iteration potential, iteration candidates or all. | Write |
get_radar_recommendation | Get an AI review of one graded creative with specific changes to make. | Credits |
Ad Boards
Shared folders of saved library ads. "Save the five strongest hooks into a board called Q4 references."
| Tool | Description | Type |
|---|---|---|
list_ad_boards | List your workspace's boards. | Read |
get_ad_board | Get one board with its child boards and ad count. | Read |
create_ad_board | Create a board. | Write |
save_library_ad | Save a library ad, optionally to boards and with tags. | Write |
unsave_library_ad | Remove an ad from your saved ads. | Write |
remove_library_ad_from_ad_board | Remove a saved ad from one board. | Write |
Owned Brands
Your own brand profiles: positioning, audiences, products, competitors and files. "Suggest competitors for my brand that I should be tracking."
| Tool | Description | Type |
|---|---|---|
list_owned_brands | List your brands. | Read |
get_owned_brand | Get a brand's products, audience, voice, colors and fonts, and optionally its personas, buying scenarios and competitors. | Read |
list_owned_brand_products | List a brand's products and their selling points. | Read |
suggest_owned_brand_competitors | Suggest advertisers to track against a brand. | Read |
remove_owned_brand_competitor | Remove an advertiser from a brand's competitors. | Write |
create_owned_brand_persona | Add a target audience to a brand. | Write |
create_owned_brand_scenario | Add a buying scenario to a brand. | Write |
create_owned_brand_product | Add a product to a brand. | Write |
upload_asset | Upload files to a brand. | Write |
Image Generation
Ad images generated from a creative brief, grounded in one of your brands. "Make three static ad concepts for our new serum."
| Tool | Description | Type |
|---|---|---|
create_image_generation | Start generating ad images from a creative brief. | Credits |
get_image_generation | Check a generation's progress. | Read |
get_image_generation_image | Get one generated image. | Read |
Notes
Your private notes, which keep context between sessions.
| Tool | Description | Type |
|---|---|---|
list_notes | List your saved notes. | Read |
read_note | Read a note. | Read |
write_note | Save a decision, preference or unfinished task to your notes. | Write |
Skills
Written workflows from your workspace's Skill Hub that the assistant follows for a kind of work.
| Tool | Description | Type |
|---|---|---|
load_skill | List or load the skills enabled in your workspace's Skill Hub. | Read |
create_skill | Save a workflow as a new skill. It stays off until someone enables it in Skill Hub. | Write |
Atria's listing in the Claude connector directory does not include image generation, notes, skills or file upload. The tools available to you can vary with your plan and workspace settings; your assistant's tool list shows exactly what your connection offers.
Updated 2 days ago